Fantasy Bookstore in South Jersey

Client asked for a design that looked like it came straight out of a fairytale. I was given a lot of freedom to be creative so I came up with a page of concepts. We decided to go forward with an Owl as a mascot and focused on making the logo clearly convey “fantasy bookstore”. The color palette was decided to match the inside of the store which is a wonderful pairing of dusty pinks and purples.

Storynook officially opened January 3rd of 2026.